Forma
A challenger in a market that doesn't forgive.
Client
Forma
Services
Social Media Management
Creative Direction
Content Production
Social Media Strategy
Industry
Beauty
Year
2026
Credits
Mockup Republic (Images)
Info
Hair tools is a market run by giants. Names people already trust, prices people already accept. Breaking in doesn't make a good product. It takes belief. Forma arrived fully designed, brand and product complete, with one question: how does a newcomer earn it? We built a social strategy that placed Forma next to the category leaders and made the comparison feel obvious. Creative direction that signalled quality before a word was read. Content that treated the audience like people who know the difference.
